Why Branding Matters?

Stand Out in the Crowd!

Branding your business right adds more to it than sleekness. It brings the default customer profile to your brand and promotes an aura of reliability, trust, and value. Branding a business well is one of the finest investments a business can make towards its sustainability and growth. While branding is an ongoing process and some revamps always seem to work better, but some things stay constant. At Cynic, we do branding for businesses from scratch or rebrand your business to fine-tune it for success.

  • ­Modern and evergreen logo for your business.
  • ­Branding that stands out in the crowd.
  • ­Strategic approach towards redesigning brand.

Our branding schemes for businesses are innovative and dynamic while ensuring that we do the basics right. Branding encompasses all aspects of your business, the way you are seen on your websites, brochures, whitepapers, TV commercials, YouTube videos, OOH marketing, and all online and offline customer interactions. We come up with a unique branding scheme for your business and keep it consistent across all customer touchpoints, to make it easier for an end customer to associate with your brand.

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    Our Logo Design Process

    Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.

    Exploration

    Some logos find success and they seem to be getting a few aspects just right. But, the key aspect of a logo that attracts the end audience towards it is its uniqueness. This creates room for your brand in the end-customer’s psyche. When he needs to buy a product that you sell as well, the end customer will just go ahead with your brand. Logos that are well thought over and well made invariably yield a competitive advantage.

    All logos that we create are unique and well researched. They come by as a true reflection of your brand. All aspects of the logo stand for something that relates to your brand.

    Sketches

    At BackOffice Vi, we create some sketches using pen and paper before we craft a logo over MS Photoshop or any other software. We believe that sketches give us a great starting point for creating a logo. This affords us more room to work upon, as we visualize the logo in 3D, and how its refined features such as texturing are going to be. Similarly, we consider if the theme is going to be futuristic, ultra-mod, contemporary, classic, or trad. Each aspect of a logo is associated with your brand.

    Upon finalizing the sketches, we start with the digitalization processes.

    Digitization

    Digitalization of a logo is slightly tedious work because we want all aspects of your logo to shine. We use catchy color schemes that make your logo outstanding. We also use more subtle or pastel shades as and when our work requires. The logos are all domain-specific and innovative, with no precedents. Irrespective of whether you sell hosiery, own a tooling company, create handicrafts or sell canned tuna, we will create the best logo for your brand.

    We digitize logos perfectly, use the latest software, keep aesthetics matchless, use shadowing nicely and keep your logos high resolution across all dimensions.

    Color

    The world is going digital at an unprecedented rate and designers never refrain from using innovative colors, hues, and palettes. But, some basics always have to be kept in mind. Just as an instance, red will immediately remind one of mobile oil, while denim blue will instantly attract teenagers, more than it attracts seniors. All colors that we use in your logo will have something to do with your domain of operation, the default customer profile, region of operation, etc. They’d look good in combination; the final effect is never compromised upon.

    Final Logo

    We send over the files to the client digitally after finalizing the logo. If he recommends changes, we do the changes and after he approves, we send expandable, high-resolution images of the logo over to the client. The logo can be used just about anywhere, marketing collaterals, business emails, letterheads, envelopes, mugs and T-shirts, websites, portals, peripherals for OOH media, etc.

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